Natural Audience🍎

your natural audience are the people who will keep using your product for the rest of their lives

after having reached, what seems like the very last person on earth, NETFLIX is returning to their natural audience because 80% of all people they reached are dropping off the subscription, some after 1 month, others after 6 and some after 9—which means they will now see a drop in subscriptions as they reach their natural audience—the cohort of people who will use NETFLIX for the rest of their lives

it’s your repeat customers—those which repeat for the rest of their lives