your natural audience are the people who will keep using your product for the rest of their lives
after having reached, what seems like the very last person on earth, NETFLIX is returning to their natural audience because 80% of all people they reached are dropping off the subscription, some after 1 month, others after 6 and some after 9āwhich means they will now see a drop in subscriptions as they reach their natural audienceāthe cohort of people who will use NETFLIX for the rest of their lives
it’s your repeat customersāthose which repeat for the rest of their lives