bias to action🏎️

optimising for doing the most important things right now

always be learning🥤

always be learning Bella reads a new book every week Bella is an epitome of always be learning — be like Bella

local maxima📈

the biggest mountain in a small section of a big mountain range its the largest value on a 2d plane within a given range 1 of the many little siblings of the global maxima

take everybody’s lunch 🍔

when a scaleup wants to get users from each and every one of their competitors This is usually not a great strategy as it leads to decision fatigue which leads to a loss of focus. Google tried to take facebook’s lunch by coming up with Google+

investment thesis💲✔️

the rationale behind your investment

subscription💰

I don’t like subscriptions when I have to pay, I love subscriptions when others are paying the process by which a devious product manager designs a trap for a user the user will subscribe to their service with an amount of money they consider disposable, even after the user stops using the product, they will

startup advantage🌟

instagram’s startup advantage was making pictures look even better, this guided them in the right direction the creative mindset which allows startup founders to score higher than big companies with the money they have

monetisation💵

candy crush monetised their product by making the user feel they have won the process in which the user helps the product makers generate revenue in return for a dopamine rush

engagement✨

there is so much engagement on joes app people check it twice a day as a standalone metric, this metric is classified as a vanity metric

lock in mechanism🍯

dating apps lock in users by making them think they will get dates if they keep using them features designed by smart product managers which users love so much they keep coming back