RFM💰

stands for Recency of purchase, Frequency of purchase and Monetary value of all purchases

let us sort the customer list based on RFM by multiplying 3 things

1/total number of days gone by since this person purchased something from me (x) total number of times they’ve purchased from me (x) total amount of money they’ve spent with me

So I can know who the top spenders are and create more offers for them

isn’t this sweet?

RFM is good

RFM is essential

you should use RFM in your business

RFM was invented by direct marketers of old

now it’s increasingly being used in the e-commerce